Need some pointers on how to appraise a website? Read below before you attempt to appraise a website on Domaining Source.
First off, revenue is probably the biggest factor that comes into play. If your website is not making any money, then it probably is not worth very much. However, if it has been making some then it should be worth a fair amount above what it is making.
Second, you will need to take into account how long the website has been online. More importantly, if you are making money, how long has it been churning a profit? If it only made money last month but it has been online seven months, then you should be realistic that the site probably needs to grow more to be worth much.
Third, you will need to evaluate your monthly expense. Assuming you made a profit last month of twenty dollars, which is not too bad. If you had to spend ten more of that and are only increasing your profit by a few more dollars, then you have what I consider to be a low-value website. Basically, if you are spending almost as much as you are making, it may be difficult to have the buyer follow your same routine. Many buyers will stray away if they do not have the funds to continue the same marketing plan on top of the purchase price.
Last, your traffic should be of value too. This is particularly the case if you have high quality traffic where a good portion of the visitors are making purchases. No one will ever have 100% of their visitors making purchases, but I would consider 10% to be very good. The benefit to potential buyers is that they realize that you have a valuable product and not too much competition. Therefore, the need is simply adding to the existing targeted traffic.

